Messages: Reporting & Analytics
Quickly viewing or exporting a report on your Messages statistics is recommended practice when looking to improve your communications effectiveness. Let's explore how you can do this in Raisely...
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Message Statistics
When you open Messages from the sidebar, Raisely provides important statistics for each Message. For email messages, you can see the number that attempted to send, the number & percentage of delivered, failed, bounced, opened and clicked.
Those statistics are defined as:
- attempted sends - the number that we attempted to send
- delivered - the number that were successfully delivered to the end recipient
- failed - the number that failed to send from Raisely due to an error. This could be due to invalid email address or phone number (for SMS), invalid message body
- bounced - the number that bounced from the recipients email inbox. More information can be found on our troubleshooting email deliverability page
- opened - the number of recipients that have opened the email
- clicked - the number of recipients that have clicked a link within the email (the clicked rate refers to unique clicks)
For SMS messages, you will see attempted sends, delivered, failed & bounced statistics.
For Automatic messages, the default metric period is the last 30 days - but this can be changed so you can look at different timeframes from Today all the way to All Time. For all other messages, the metric period is always All Time and cannot be changed.
Reporting on Messages
- Delivered, Opened, Clicked
- Unsubscribed, failed, rejected
Add specific date range
- From Period — ?from=YYYY-MM-DD
- From/To Period — ?from=YYYY-MM-DD&to=YYYY-MM-DD