Default Messages Explained
Within Messages you will discover a number of default messages helping you communicate during a campaign. The following Cheat Sheet provides an outline of recommended messages for each campaign type, including message type, audience, triggers, and more. You can simply use the switcher to activate/deactivate the relevant messages. This will save you time as you develop your key campaign messages.
Appeal Campaigns
Appeal campaigns do not require user signup or account confirmation messages, unlike Peer to Peer campaigns.
| Message (Activate) | Type | Audience | Trigger | Tip |
| Donation Thanked |
Personal | Donors | New Donation (For one-time donations) | Edit your subject line & content to provide a simple and personal thank you. |
| Regular Donation Welcome |
Personal | Donors | New Regular Donation (For first recurring donation) | Welcome donor to your brand and community and point them to further resources or support. |
| Donation Receipt |
Notification | Donors | New Donation (For one-time donations) | |
| Regular Donation Receipt |
Notification | Donors | Regular Donation Payment (For subsequent recurring donations) | |
| Regular Donation Retrying |
Notification | Donors | Regular Donation Payment Failed | Assume it is just an unforeseen error and that donor is still wanting to continue giving. |
| Regular Donation Stopped | Notification | Donors | subscription.cancelled |
When the regular donation has failed and we are unable to recharge the payment method on file. |
| Regular Donation Cancelled Notification |
Notification | Admins | Regular Donation Cancelled |
Peer to Peer Campaigns
Peer to Peer campaigns require more messages due to the interaction with Fundraisers and their profiles.
| Message (Activate) | Type | Audience | Trigger | Tip |
| Fundraiser Welcome |
Personal | Fundraisers | New Fundraising Profile | Welcome Fundraiser to the campaign and provide them with direction with some next steps and expectations. |
| Organisation Welcome | Personal | Organisation Owners | New Fundraising Profile | Welcome Organisation to the campaign and provide quick tips for them to invite their workplace/team mates to get involved |
| Donation Thanked |
Personal | Donors | Donation thanked by profile owner | Include both your voice and the fundraisers voice in this. Take the opportunity to invite the donor to become a fundraiser. |
| Donation Receipt |
Notification | Donors | New Donation (For one-time donations) |
|
| Donation Notification |
Notification | Fundraisers & Team Leaders | New Donation (For one-time donations) |
Help remind fundraisers of their goal and celebrate their progression. |
| Account Confirmation |
System | Everyone | Account needs confirmation | |
| Password Reset |
System | Everyone | Password reset request |
Commonly Used Buttons and Links
Here is a list of commonly used buttons with their respective PURLs (Personalised URLs). These are useful for redirecting new fundraisers to their dashboards or for donors to manage their regular giving as some examples.
| Button | URL | Audience |
| Manage Regular Giving | {{campaign.url}}account/donations?access_token={{donation.user.accessToken}} | Donors (Regular Givers) |
| Redirect to Dashboard | {{campaign.url}}dashboard?access_token={{profile.user.accessToken}} | Fundraisers |
| View Profile Page | {{campaign.url}}{{profile.path}} | Fundraisers |
| Account Confirmation | https://{{campaign.path}}.raisely.com/confirm/{{user.newAccessToken}}?access_token={{user.accessToken}} | Anyone |
| Password Reset | {{campaign.url}}reset/{{user.passwordResetToken}} | Anyone |
| Unsubscribe Link | {{campaign.url}}/unsubscribe/{{profile.user.uuid}} | Anyone |
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