Search Engine Optimisation
What is SEO, and why is it important?
Search Engine Optimization (SEO) is a collection of strategies and techniques used to increase the quality and quantity of web traffic to your site via non-paid search engine results. More simply, it's the reason why some websites appear on the fifth page of Google search results and some appear on the first.
Generally speaking, SEO consists of two basic parts:
- Understanding what people search for
- Knowing how to explain your site's content to search engines
Combining these parts well means your campaign will appear higher in search results, and more often-- thereby expanding your cause's reach and potential donor base.
Tip: for more in-depth information about SEO, check out this article by Moz
How do I add it to my campaign?
At Raisely, we do everything we can behind-the-scenes to make sure your campaign is SEO-friendly. Unfortunately, though, we can't do everything 🙈 To ensure your campaign is fully optimised, we recommend adding metadata to the SEO Details fields in your pages to help search engines know what your site does.
To do this, go into your campaign's pages, click the grey cog in the top right-hand corner, and complete the Meta Title and Meta Description fields:
In the picture above, the Meta Title is the title of the page as it will appear in search engine results, and the Meta Description is the small paragraph that describes what information users can find on the page.
By completing these fields, search engines will be better able to understand what content your pages offer. This allows them to display your site higher in web searches and to more relevant users.
Ready to find out where your campaign's traffic is coming from? Add Google Analytics to your campaign to track donation sources, tailor email blasts to specific demographics, or figure out where your advertising will have the most significant impact.