Customise Your Fonts
✨ You can access all of your campaign's Font settings by going to Design > Fonts. Here, you can set up all of your heading, paragraph, and link settings. Read these articles to learn how to add your own fonts or to use fonts from Adobe Fonts. ✨
Fonts are the unsung heroes of the web. Period. They enable us to understand everything on the web, yet they are such an integral part of everything we do online that they are easy to overlook.
Here are some helpful tips to help you get going:
Choose the Right Fonts
Once you have your brand essentials in place, choosing the right fonts for your campaign really helps to create a cohesive and unified visual identity.
The fonts you choose say a lot about your campaign. For example, if you are looking to promote your campaign as sleek and sophisticated, a serif font with decorative frills might be appropriate. Conversely, if you are looking to appeal to a younger demographic, a simple sans-serif typeface may be more applicable.
Need some help figuring out what font to use? Check out this article on How to Choose the Right Font
Raisely is integrated with Google Fonts, meaning that you can simply add a Google when setting up a heading or paragraph. It is also easy to add your own custom font.
🔥 Hot Tip: Use the Google Fonts interface to easily browse and search for fonts
Set a Clear Hierarchy
When going through and setting up your different heading, paragraph, and link styles, it is important to consider the styles of each in turn. Hierarchy refers to the relationship between all of these elements and it is important to ensure that you create clear, distinct differences between each level.
For example, no one heading level (1 - 6) should be identical, neither should any higher level be of equal or more importance than any preceding level. For example, your Heading 4 should not appear more prominent than your Heading 2:
There are many things that can determine hierarchy, including font family, size, weight, and colour-- all of which you can adjust. It can be tricky, so don't be afraid to play around until it feels just right 👌
🤯 Example of the importance of hierarchy:
Feel free to contact us if you have any questions 😊