Course 601 - Giving Tuesday

This guide provides supplementary resources to help you build a successful Giving Tuesday campaign on Raisely. Each section corresponds to a lesson in the course and offers additional reading, tools, and examples to deepen your understanding.

Skip Ahead To

Lesson 1: Making a Plan

Lesson 2: Building the Basics

Lesson 3: Match Giving & Partnerships

Lesson 4: Messaging & Personalisation

Lesson 5: Launch & Managing Your Campaign


Lesson 1: Making a Plan

Additional resources to support your Giving Tuesday planning.

Plan First: Key Decisions to Make

Before you start building, align on these essentials so your Giving Tuesday campaign stays focused and measurable.

  • Campaign type: Will this be standalone or integrated with an existing program (e.g. Regular Giving, EOFY)? Note any links and dependencies.

  • Goals & success metrics: Set a clear fundraising target, plus engagement goals (e.g. number of donors, new regular givers). Confirm how you’ll measure each.

  • Primary audience: Are visitors mostly existing supporters or new to your cause? Let this guide your page content, UX, and asks.

  • Partnerships & match giving: Will you seek a match or a corporate partner? Consider their audiences and how they’ll be activated.

  • Messaging focus: Keep it simple. Define the one-sentence offer and the core story for homepage and emails.

  • Assets checklist: Confirm brand elements (logos, colours, typography) and image/video assets needed for the page and comms.

  • Channels & promo plan: Decide which channels (social, email, etc.) will drive traffic. If social carries the explanation, your page can stay leaner.

  • Ownership & timing: Who is responsible for each task, and what are the key dates (pre-launch, day-of, follow-up)?


Lesson 2: Building the Basics

The focus here is on building your Giving Tuesday campaign in Raisely. For extra support and guidance in campaign building, do check out Raisely School's Course 101: Raisely Essentials and 102: The Page Builder.

Sample Campaigns

Explore these interactive demos to see different homepage and donation form setups in action:

Sample Campaign — Full Layout

Sample Campaign — Simple Homepage


Lesson 3: Match Giving & Partnerships

The focus here is on leveraging matched giving and building powerful partnerships.

Related Guide

Want to show or hide rows when Match Giving is active? Follow our step-by-step guide here: Match Giving: Show/Hide Rows When Match Giving is On


Lesson 4: Messaging & Personalisation

The focus here is on developing helpful communication, especially receipting, and also how to add some personalisation that can take your campaign further.

Related Content

Course 103: Raisely Messages


Lesson 5: Launch & Managing Your Campaign

The focus here is on the final stages of your campaign, from launch to management.

Related Content

Course 106: Going Live


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