Updating your Social Media Previews

Social media is a must-have for any digital campaign - 56% of all online donors say social media and email communications are the most inspiring, effective tools to encourage giving. To maximise your campaign's reach, and success, it's vital to have eye-catching, engaging content for your supporters to share.

Luckily, we've made this easy. To set up your social media and email shares, start by going to Settings > Social Media:

  

Share Preview

The Previews tab is where you will set your images for Facebook and Twitter shares, as well as text for Facebook shares. The Title and Description fields are straightforward-- enter the text you want your supporters to read.

The Share Image is the image shown when someone shares your campaign from a main campaign page. Every campaign should add a Share Image that is eye-catching, clean and portrays what your cause does. This is what we've chosen:

...and this is what it will look like when shared on Facebook:

Participant Profile Shares

Fundraisers often want to share their unique profile on social media instead of the campaign at large. All social media shares sent from profile pages will automatically include the user's profile picture, but a profile picture on a blank background is a little bland:

To set a background image for profile shares, add a picture to the Profile Page Background Image box:

The resulting share will look like this:

Note: If you've added or changed content and Facebook still displays old information, try the Facebook debugger.   

Disable Facebook Sharing

If you don't want your participants to share your campaign on Facebook, switch this toggle OFF:

Note: This is not recommended.

Add Twitter Content

The Twitter tab is where you add the text you want to display when someone shares your campaign on Twitter. You can customise the text to make it more engaging and relevant for different share sources:

Customise Email Content

The Email tab is where you add the text you want to display when someone shares your campaign via email. You can customise the text to make it more engaging and relevant for different share sources:

Note: due to mailto restrictions, it is not possible to add images or custom fonts/colours to email shares.

Great work! 🙌 Your social shares are set up and ready to go. To add these share buttons to your campaign's pages, add the Share block to whatever page you like. 

Not sure what a block is, nor how to add one? Read this article to learn how to master rows and blocks!

Understanding the various ways your campaigns can be shared

To simply sharing, we've put our sharing settings into 5 distinct contexts, each resembling a specific intent of a visitor, profile owner, or team member. Each context provides a set of templates that can be used to easily add in relevant share information such as the targeted url and the naming of relevant profiles.

Default

Default social sharing is the name for the share settings that are used when no sharing context can be provided. This is most common when a page is shared when no specific profile or user can be determined from the page (i.e when viewing a custom page, or a homepage).

Available templates:

[campaign] - The name of the campaign
[link]  - The full url being shared
[description] - The campaign description

Fundraiser Sharing Their Profile

When a logged-in profile owner shares their own profile, typically this configuration is used in the generated share content.

Available templates:

[campaign] - The name of the campaign
[profile] - The name of the user's profile
[link]  - The url of the user's profile being shared
[description] - The user's profile description

Fundraiser Sharing Their Team

When a logged-in profile owner shares a team they either own or belong to, this configuration is selected.

Available templates:

[campaign] - The name of the campaign
[profile] - The name of the user's team
[link]  - The url of the user's team being shared
[description] - The user's team description

Supporter Sharing A Profile

When a current or potential donor shares a profile (that doesn't belong to them), this configuration is used.

Available templates:

[campaign] - The name of the campaign
[profile] - The name of the profile being shared
[link]  - The url of the profile being shared
[description] - The profile description being shared

Supporter Sharing A Team

When a current or potential donor shares a team (that doesn't belong to them), this configuration is used.

Available templates:

[campaign] - The name of the campaign
[profile] - The name of the team being shared
[link]  - The url of the team being shared
[description] - The team description being shared

Have questions? Feel free to contact us!

Many thanks to Perry Grone and David Vig for providing pictures on Unsplash!

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