Advanced Merge Fields

Default email merge fields are great at pulling supporter information into your messages. But what if you need to change the message based on the information you pull in — to include a tax-deductible disclaimer on receipts for donations made in your currency but hide the disclaimer on receipts for foreign contributions, for example. Or what if you want to tell donors the impact of their donation by multiplying the donation amount by the number of meals each dollar will provide. Are all of these possible?

Absolutely! All email and SMS templates in Raisely have access to conditional logic and template helpers, and you can use these to evaluate and manipulate data using certain conditions.

Conditional Logic

Conditional logic lets you show or hide content based on supporter or donation information. If a condition is met, the content will appear. If a condition isn't met, the content will stay hidden.

Add Conditions to Your Messages

Conditions are kind of like a sandwich: they're made by squishing your juicy content between two or three merge fields. Every condition starts with {{#yourCondition}} and ends with {{/yourCondition}} , like this example below:

{{#lt profile.totalPercent 90}}You're almost there - ask your friends to donate today!{{/lt}}

You can also use  {{else}}  between the opening and closing merge fields to add backup content in case the condition isn't met. If you wanted to be extra thankful to donors who give generously, for example, you could add the following to your donation receipt:

{{#gte donation.amount 500}}Thank you SO much for your generous donation!{{else}}Thanks for your support!{{/gte}}

If the donor gives $500 or more to your campaign, they will see "Thank you SO much for your generous donation!" in their receipt. If the donor gives less than $500, they will simply see "Thanks for your support!".

Add Conditions to Your Pages

You can also add conditions to your pages, so that the content dynamically changes based on query parameters you have added to your PURLs (Personalised URLs).

Here you are hoping to dynamically change the content displayed on certain values within your PURL. For example, if you wanted to greet someone with their first name that's found in the PURL, or showing a different message based on a different query parameter found in the PURL.

For example, let's say you have the following PURL:

https://campaignsite.com/?firstName=John

You can add the following conditional statement to your home page: 

{{#if query.firstName}} Hey {{query.firstName}}, thanks for being a great supporter of the campaign! {{else}} Thanks for being a great support of the campaign!{{/if}}

To further elaborate, let's say you have the following PURL with other query parameters found in the PURL:

https://campaignsite.com/?donorType=regular

You can add the following conditional statement to your home page: 

{{#eq query.donorType 'regular'}} As a regular supporter, you help to ensure consistent funding for important programs. {{else eq query.donorType 'major'}} As a generous supporter, you help us shift the needle with making a real impact on these issues. {{else eq query.donorType 'xyz'}}   As a xyz supporter, you help us ensure.....{{else}} Help us ensure that.... {{/eq}}

So this then allows you to set up multiple PURLs, with different results on your home page!

Available Conditions

These are all the conditions you can use in messages. X is the data field you want to evaluate, and Y is the field (or value) you want to evaluate against:

X ✅
		

X = Y
		

X > Y
		

X >= Y
		

X < Y
		

X <= Y
		

Template Helpers

Template helpers let you format and manipulate information in your messages, and they're most commonly used with donation amounts, profile totals, and dates.

Add Template Helpers to Your Messages 

While conditional logic needs two merge fields to work, template helpers only use one merge field: the helper itself. Add any of the merge fields listed below to your message, and the merge field will automatically be replaced with the correctly-formatted or -calculated data when the supporter reads their message.

Available Template Helpers

These are all the helpers you can use in messages.  X is the first data field you want to evaluate, and Y is the second field (or value) you want to evaluate:

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