Default Email Merge Fields

Merge fields are a great way to easily customise email templates to give your campaign a personal touch. 

Adding Merge Fields to a Message 

It's handy to know the standard merge fields and what they mean, however adding the merge fields within the message has never been easier! Simply type # into the message editor, start typing the merge field you'd like to pull the data for, and select it from the drop-down list to the right.

Below are the standard email merge fields that can be used across all Raisely campaigns:

Donation Variables

  • donation.createdAt The full date string of the donation date in UTC
  • The transaction ID of the donation
    (useful for receipt numbers)
  • donation.amount The total donation amount
    ( excluding the Raisely fee if the donor opted-in)
  • The total donation amount
    ( including the Raisely fee if the donor opted-in)
  • donation.fee The total Raisely fee if the donor opted-in
  • donation.currency The donor's currency
  • donation.currencySymbol The donor's currency symbol
    (e.g., $, £, or €)
  • donation.firstName The donor's first name
    - Note: the donor's name will be hidden if the donor selected to give anonymously. use {{reveal donation.firstName}}  to ensure the donor's name always populates
  • donation.lastName The donor's last name
    - Note: the donor's name will be hidden if the donor selected to give anonymously. use {{reveal donation.lastName}}  to ensure the donor's name always populates
  • The donor's email address

Campaign Variables

  • campaign.path The campaign ID
    (useful for forming your campaign's URL)
  • The campaign name
    (this automatically updates if you edit your campaign name!)
  • campaign.currency The campaign's default currency
  • campaign.goal The campaign's fundraising goal
    (this is often used in the website, however, it can be helpful to include this in the messages sent out to engage and inspire your donors)

User Variables

  • user.firstName The user's first name
  • user.lastName The user's last name
  • The user's email address
  • user.address1 The first line of the user's address
  • user.address2 The second line of the user's address
  • user.postcode The user's postcode or IP number
  • user.state The user's state
  • The user's country
  • user.createdAt The user was created at this time

Profile Variables

  •  The name on the profile
  • profile.path The unique url path chosen for the profile(to create a full URL to a profile you would use {{campaign.url}}/{{profile.path}})
  •  The amount raised by the profile
  • profile.goal  The amount goal the profile owner has set
  • profile.totalPercent An integer representing the % of the goal achieved
    (can be more than 100, eg 50, 100, 110)
  • profile.exerciseTotal  The number of meters of exercise logged by the profile
  • profile.exerciseTotalTime  The number of minutes of exercise logged

Regular Donation Variables

  • subscription.interval The amount of time between regular donations
    (can be "DAY", "WEEK", "MONTH", or "YEAR")
  • subscription.count The number of intervals between each regular donation
    (e.g., the "1" in "1 WEEK")
  • subscription.amount The total amount of each regular donation
    ( excluding the Raisely fee)
  • The total amount of each regular donation
    ( including the Raisely fee)
  • subscription.fee The total Raisely fee if the donor opted-in
  • subscription.nextPayment The date of the next regular donation
  • subscription.schedule Combines subscription.count and subscription.interval to show the donation frequency in an easy-to-read format
    (e.g., The #{{subscription.schedule}} for a monthly donation will show 1 MONTH )
  • subscription.currency The regular donation's currency
  • subscription.currencySymbol The regular donation's currency symbol

📝 Note: remember to surround the fields with curly brackets in your template, like this: {{dataType.fieldId}}

Anonymous Donations

To prevent accidentally revealing the details of a private donor, emails automatically anonymise this information.

But if you want to show those details (say, when you're sending an email to the donor themselves), you can use reveal:

<code>Thank you {{reveal donation.firstName}} for your donation!

Feel confident using these merge fields and are looking for more? Check out our Advanced Email Merge Fields article for even more ways to personalise your emails.

Have questions? Contact us!

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