This guide provides supplementary resources to help you build a successful Giving Tuesday campaign on Raisely. Each section corresponds to a lesson in the course and offers additional reading, tools, and examples to deepen your understanding.
Skip Ahead To
Lesson 3: Match Giving & Partnerships
Lesson 4: Messaging & Personalisation
Lesson 5: Launch & Managing Your Campaign
Lesson 1: Making a Plan
Additional resources to support your Giving Tuesday planning.
Plan First: Key Decisions to Make
Before you start building, align on these essentials so your Giving Tuesday campaign stays focused and measurable.
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Campaign type: Will this be standalone or integrated with an existing program (e.g. Regular Giving, EOFY)? Note any links and dependencies.
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Goals & success metrics: Set a clear fundraising target, plus engagement goals (e.g. number of donors, new regular givers). Confirm how you’ll measure each.
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Primary audience: Are visitors mostly existing supporters or new to your cause? Let this guide your page content, UX, and asks.
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Partnerships & match giving: Will you seek a match or a corporate partner? Consider their audiences and how they’ll be activated.
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Messaging focus: Keep it simple. Define the one-sentence offer and the core story for homepage and emails.
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Assets checklist: Confirm brand elements (logos, colours, typography) and image/video assets needed for the page and comms.
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Channels & promo plan: Decide which channels (social, email, etc.) will drive traffic. If social carries the explanation, your page can stay leaner.
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Ownership & timing: Who is responsible for each task, and what are the key dates (pre-launch, day-of, follow-up)?
Lesson 2: Building the Basics
The focus here is on building your Giving Tuesday campaign in Raisely. For extra support and guidance in campaign building, do check out Raisely School's Course 101: Raisely Essentials and 102: The Page Builder.
Sample Campaigns
Explore these interactive demos to see different homepage and donation form setups in action:
Lesson 3: Match Giving & Partnerships
The focus here is on leveraging matched giving and building powerful partnerships.
Related Guide
Want to show or hide rows when Match Giving is active? Follow our step-by-step guide here: Match Giving: Show/Hide Rows When Match Giving is On
Lesson 4: Messaging & Personalisation
The focus here is on developing helpful communication, especially receipting, and also how to add some personalisation that can take your campaign further.
Related Content
Lesson 5: Launch & Managing Your Campaign
The focus here is on the final stages of your campaign, from launch to management.
Related Content
Cannot find the answer you are after? Be sure to try our AI Answers (bottom-right), or head over to Raisely School to view course modules to aid your learning. You can even leave us comments, suggesting new content ideas 🤯
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