Creating an intentional communication journey for your Peer to Peer campaigns is seen to make a significant difference in increasing fundraiser engagement. Below are 8 ideas for new messages you can develop (or use as a foundation) to help increase engagement with fundraisers in your next campaign.
Messages
- Fundraiser Welcome for new fundraisers to your organisation
- Fundraiser Welcome for repeat fundraisers
- First $100 Milestone Message
- Fundraiser Hits 50% of Fundraising Goal
- Fundraiser Hits 90% of Fundraising Goal
- Fundraiser Hits 10 Donors
- Fundraiser Hits 30 Donors
- Fundraiser hasn’t raised anything after 3 weeks
Triggered Messages
1. Fundraiser Welcome (New to Your Organisation)
The goal is to welcome new fundraisers to your charity and excite them in their first P2P experience with you.
Settings
- Audience
Fundraisers
🟡 Condition: Profile User Created at / is on or after / launch date of campaign
- Trigger
Instantly when New Fundraising Profile
- Subject
Welcome {{profile.user.firstName}}! Let's help you get started.
Content
Hey {{profile.user.firstName}},
Welcome to the Campaign Name! 🎉 We're beyond thrilled to have you on board as a fundraising superstar! Get ready for a great adventure as we support you making a real difference in people's lives. Your passion will make a huge impact, and together, we'll see some incredible change happen. Let's spread the joy, rally your friends, and have a blast while doing good.
If you ever need a boost of motivation or just want to share your creative ideas, know that we're here to cheer you on every step of the way. Check out your Dashboard as we can communicate there.
So, grab your cape, and let's go save the world! 🌟
With excitement and gratitude,
The Charity Name Team
2. Fundraiser Welcome (Returning Fundraiser)
The goal of this email is to recognise the past efforts of the fundraiser and to excite them to go further in this new campaign.
Settings
- Audience
Fundraisers
🟡 Condition: Profile User Created at / is before / launch date of campaign
- Trigger
Instantly when New Fundraising Profile
- Subject
Welcome back {{profile.user.firstName}}! Let's make this the best year yet.
Content
Hey {{profile.user.firstName}},
Welcome back, you fabulous fundraising champ! 🎉 It's so good to see your familiar face join us again for our latest adventure! We couldn't be more thrilled to have you back in action, rocking those fundraising skills like nobody else can. Your passion has already touched so many lives, and we can't wait to see the incredible impact you'll make this time around. You know how this works, so be sure to head to your Dashboard page, where you'll likely see a few new surprises.
https://{{campaignUrl}}/dashboard?accessToken={{profile.user.accessToken}}
Let's surpass our previous achievements, spread love, and continue making a real difference. You're an integral part of our superhero squad, and we're eternally grateful for your unwavering support.
With boundless excitement and admiration,
The [Charity Name] Team 🌟
3. First $100
The goal is to motivate fundraisers by encouraging their early start.
Settings
- Audience
Fundraisers
- Trigger
Instantly when Fundraising Total changed
🟡 Crossing Condition: Profile Total / Crosses / $100
- Subject
You've raised over $100... what a start! Let's help you hit your goal 🥅
Content
Hey {{profile.user.firstName}},
Wow, just WOW! 🎉 We hope you are proud of your incredible efforts as you hit the fantastic milestone of raising $100 for Charity Name! Your enthusiasm is making a real impact on the lives we aim to touch. But guess what? We know you've got even more magic up your sleeve, and we're here to cheer you on as you continue this fantastic journey.
Check out your Dashboard page for help and hints on how to keep growing your fundraising.
https://{{campaignUrl}}/dashboard?accessToken={{profile.user.accessToken}}
With the amazing support you've already garnered, we have no doubt you can achieve your fundraising goal. So, let's keep the momentum going, spread the word, and together, we'll create an even more significant positive change.
Thank you for being a rockstar fundraiser for those in need!
The [Charity Name] Team 🌟
4. 50% Fundraising Goal
Motivate fundraiser with new ideas for going further.
Settings
- Audience
Fundraisers
- Trigger
Instantly when Fundraising Total changed
🟡 Crossing Condition: Profile Total Percentage / Crosses / 50%
- Subject
You are starting the second half... this is where it gets fun! 🤪
Content
Hey {{profile.user.firstName}},
High-fives and applause to you for reaching the incredible milestone of 50% of your fundraising goal! Your dedication and hard work are paying off, and we're so grateful for your support. As you hit the second half of your journey, we want to share some fresh inspiration with you. Head to your Dashboard for exciting new ways to reach even greater heights and surpass your target. Keep up the amazing work, and let's turn your passion into even more positive impact!
https://{{campaignUrl}}/dashboard?accessToken={{profile.user.accessToken}}
The [Charity Name] Team 🌟
5. 90% Fundraising Goal
Encourage them to re-ask their existing donors so they can get over the line.
Settings
- Audience
Fundraisers
- Trigger
Instantly when Fundraising Total changed
🟡 Crossing Condition: Profile Total Percentage / Crosses / 90%
- Subject
You are so close to hitting your goal 😲
Content
Hey {{profile.user.firstName}},
Do you know how close you are to hitting your goal? SO CLOSE! Want to know the best tip to getting over the line? Let those who have donated already chip in a tiny bit more. $2 more dollars here, $5 more dollars there, and you have hit your target. Share your amazing progress one last time and ask for the help you need to hit your goal.
https://facebook.com/sharer.php?u={{campaign.url}}/{{profile.path}}
The [Charity Name] Team 🌟
6. First 10 Donors
Encourage them to ask their top 10 to share their page with their networks.
Settings
- Audience
Fundraisers
- Trigger
Instantly when Fundraising Total changed
🟡 Crossing Condition: Number of Donors / Crosses / 10
- Subject
Look whose supporting you 😎
Content
Hey {{profile.user.firstName}},
You have 10 amazing people who have donated to you! How good is that 👏
Did you know the special sauce to reaching your fundraising goal is to expand your network? So here is an idea... head to your Dashboard, start thanking your donors, AND ask them to share your fundraising Profile with others. The difference this can make is huge as you invite more people to partner with you in changing the lives of others.
What are you waiting for?
https://{{campaignUrl}}/dashboard?accessToken={{profile.user.accessToken}}
The [Charity Name] Team 🌟
7. 30+ Donors
Encourage them to ask a friend to sign up to the campaign.
🔴 Note: This email best works with a referral strategy, where the person who refers or the one who accepts is rewarded. Great ideas for rewards are unique merchandise, special support, or other experiences. Do note, rewards should not be gimics or trinkets as they need to express your value in the fundraisers' efforts.
Settings
- Audience
Fundraisers
- Trigger
Instantly when Fundraising Total changed
🟡 Crossing Condition: Number of Donors / Crosses / 30
- Subject
You are networked like a boss 🕺 Maybe it's time to create another fundraiser?
Content
Hey {{profile.user.firstName}},
Did you know that over 30 people have supported you in making a difference? That's incredible 🤯 Here's an idea... have you thought of inviting one of them to sign up to the campaign with you? Our bet is, at least one of them would love to be asked by you and get your help in starting their journey. Share the link below and if any of your friends and family sign up, we'll send them a special welcome pack.
https://{{campaignUrl}}/signup?ref={{profile.path}}
The [Charity Name] Team 🌟
8. No Money Raised After 3 Weeks Since Sign Up
Encourage them to start.
Settings
- Audience
Fundraisers
🟡 Condition: Profile Grand total / equals / 0
- Trigger
On a schedule / send to fundraisers at 3 weeks after Profile Made
- Subject
Getting out of the starting blocks is the hardest step 🕺 We are here to help!
Content
Hey {{profile.user.firstName}},
We noticed that you've signed up as a fundraiser but haven't started raising funds just yet, and we wanted to reach out with some words of encouragement.
We completely understand that asking for donations can feel daunting at first. It's okay to have those butterflies in your stomach; we've all been there! Remember, though, that the impact you can make is truly worth it. Your efforts will directly contribute to transforming lives and creating positive change in our community.
https://facebook.com/sharer.php?u={{campaign.url}}/{{profile.path}}
So take a deep breath, put on that brave smile, and know that we believe in you wholeheartedly. You possess the power to inspire others, and the journey you're embarking on will transform lives. We're here to support you every step of the way, offering guidance, resources, and a cheerleading squad that believes in your passion.
Remember, no matter the size of the contribution, every donation adds up and makes a difference. So let's rally together, step out of our comfort zones, and embrace this amazing opportunity to be agents of change. Don't give up! We know you've got what it takes to make this fundraiser a roaring success.
If you ever need a boost of motivation or some helpful tips, reach out to us. We're here to help and to celebrate each milestone with you!
With boundless encouragement and gratitude,
The [Charity Name] Team 🌟
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