Messages: 8 Ideas for P2P Email Journeys

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Triggered Messages

1. Fundraiser Welcome (New to Your Organisation)

The goal is to welcome new fundraisers to your charity and excite them in their first P2P experience with you.

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Hey {{profile.user.firstName}},

Welcome to the [ Campaign Name]! 🎉 We're beyond thrilled to have you on board as a fundraising superstar! Get ready for a great adventure as we support you making a real difference in people's lives. Your passion will make a huge impact, and together, we'll see some incredible change happen. Let's spread the joy, rally your friends, and have a blast while doing good. 

If you ever need a boost of motivation or just want to share your creative ideas, know that we're here to cheer you on every step of the way. Check out your Dashboard as we can communicate there. 

So, grab your cape, and let's go save the world! 🌟

With excitement and gratitude, 

The [ Charity Name] Team

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2. Fundraiser Welcome (Returning Fundraiser)

The goal of this email is to recognise the past efforts of the fundraiser and to excite them to go further in this new campaign.

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Hey {{profile.user.firstName}},

Welcome back, you fabulous fundraising champ! 🎉 It's so good to see your familiar face join us again for our latest adventure! We couldn't be more thrilled to have you back in action, rocking those fundraising skills like nobody else can. Your passion has already touched so many lives, and we can't wait to see the incredible impact you'll make this time around. You know how this works, so be sure to head to your Dashboard page, where you'll likely see a few new surprises.

https://{{campaignUrl}}/dashboard?accessToken={{profile.user.accessToken}} 

Let's surpass our previous achievements, spread love, and continue making a real difference. You're an integral part of our superhero squad, and we're eternally grateful for your unwavering support.

With boundless excitement and admiration, 

The [Charity Name] Team 🌟

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3. First $100

The goal is to motivate fundraisers by encouraging their early start.

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Hey {{profile.user.firstName}},

Wow, just WOW! 🎉 We hope you are proud of your incredible efforts as you hit the fantastic milestone of raising $100 for [ Charity Name]! Your enthusiasm is making a real impact on the lives we aim to touch. But guess what? We know you've got even more magic up your sleeve, and we're here to cheer you on as you continue this fantastic journey. 

Check out your Dashboard page for help and hints on how to keep growing your fundraising.

https://{{campaignUrl}}/dashboard?accessToken={{profile.user.accessToken}} 

With the amazing support you've already garnered, we have no doubt you can achieve your fundraising goal. So, let's keep the momentum going, spread the word, and together, we'll create an even more significant positive change. 

Thank you for being a rockstar fundraiser for those in need!

The [Charity Name] Team 🌟

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4. 50% Fundraising Goal - motivate them with new ideas for going further

Motivate fundraiser with new ideas for going further

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Hey {{profile.user.firstName}},

High-fives and applause to you for reaching the incredible milestone of 50% of your fundraising goal! Your dedication and hard work are paying off, and we're so grateful for your support. As you hit the second your journey, we want to share some fresh inspiration with you. Head to your Dashboard for exciting new ways to reach even greater heights and surpass your target. Keep up the amazing work, and let's turn your passion into even more positive impact!

https://{{campaignUrl}}/dashboard?accessToken={{profile.user.accessToken}}

The [Charity Name] Team 🌟

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5. 90% Fundraising Goal - motivate them with new ideas for going further

Encourage them to re-ask their existing donors so they can get over the line

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Hey {{profile.user.firstName}},

Do you know how close you are to hitting your goal? SO CLOSE! Want to know the best tip to getting over the line? Let those who have donated already chip in a tiny bit more. $2 more dollars here, $5 more dollars there, and you have hit your target. Share your amazing progress one last time and ask for the help you need to hit your goal. 

https://facebook.com/sharer.php?u={{campaign.url}}/{{profile.path}}

The [Charity Name] Team 🌟

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6. First 10 Donors

Encourage them to ask their top 10 to share their page with their networks

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Hey {{profile.user.firstName}},

You have 10 amazing people who have donated to you! How good it that👏 

Did you know the special sauce to reaching your fundraising goal is to expand your network? So here is an idea... head to your Dashboard, start thanking your donors, AND ask them to share your fundraising Profile with others. The difference this can make is huge as you invite more people to partner with you in changing the lives of others. 

What are you waiting for? 

https://{{campaignUrl}}/dashboard?accessToken={{profile.user.accessToken}}

The [Charity Name] Team 🌟

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7. 30+ donors

Encourage them to ask a friend to sign up to the campaign.

🔴 Note that this email best works with a referral strategy, where the person who refers or the one who accepts is rewarded. Great ideas for rewards are unique merchandise, special support, or other experiences. Do note, rewards should not be gimics or trinkets as they need to express your value in the fundraisers' efforts.

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Hey {{profile.user.firstName}},

Did you know that over 30 people have supported you in making a difference? That's incredible 🤯  Here's an idea... have you thought of inviting one of them to sign up to the campaign with you? Our bet is, at least one of them would love to be asked by you and get your help in starting their journey. Share the link below and if any of your friends and family sign up, we'll send them a special welcome pack.

https://{{campaignUrl}}/signup?ref={{profile.path}}

The [Charity Name] Team 🌟

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8. No money raised after 3 weeks since sign up

Encouraging them to start.

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Hey {{profile.user.firstName}},

https://facebook.com/sharer.php?u={{campaign.url}}/{{profile.path}}

The [Charity Name] Team 🌟

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